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I’ve never been into fitness, but seeing your journey has completely shifted my mindset. You make it feel possible. Thank you, Dr. Jen!
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8-week wellness experiment
I’ve teamed up with professional trainer Korey Rowe to bring you a maximum impact fitness, nutrition and wellness program. I’ve done it personally, and now you can follow the same system to achieve your own incredible results.
OVER 8K people are currently experiencing the experiment
Get notified when enrollment re-opens
Feeling bored by your current fitness routine?
Wanting to feel and look better but not knowing where to start?
Trying to figure out who to trust when it comes to food and fitness plans?
Searching for a plan that works for a woman who is 50, 60 or 70+?
... I was too!
Until I did a 6 month wellness experiment, centered around a fitness program designed by trainer Korey Rowe that literally changed my body.
As I shared it with you on social media, I heard one word repeatedly: INSPIRING
Forget the quick fixes and miracle cures—real change takes time, but it’s absolutely within your reach, and can be done efficiently. I invested in my wellness by partnering with trainer Korey Rowe, and when I felt and saw the results, I knew we had to share it. This program blends my nutritional and medical prescription with Korey’s fitness expertise to deliver a complete wellness solution. Now it’s your turn to experience it!
Double Board-certified ObGyn/Obesity Medicine, Nutritionist
Dr. Jen Ashton
As a 55-year-old Mom and doctor with a Master’s in Nutrition, I know how challenging it can be to prioritize our health when busy. I was curious to try something different, and working with Korey Rowe transformed my wellness. Finally, I learned not only what I was doing wrong, but what I needed to do right! His program brought me strength, fitness and changes that I didn’t think were possible! And now, I’m bringing the exact same system to you. You can trust that this experiment has been tested—and I’m proof that it works.
Fitness Expert
Korey Rowe
I’ve trained everyone from Moms to Models, and my program incorporates strength, mobility and performance moves that work the entire body through all cardio zones. In partnering with Dr. Jen, we built a fitness/nutrition program that not only fits into busy lives but delivers significant results. Every strategy comes from trusted research and our actual experience—not fads or fear-mongering. I’ve seen the process transform bodies, and I’m excited to bring that same approach to you. Yes, you will look better, but more importantly, you will FEEL better. This is a vitality program, not a vanity program.
That’s why I built this Experiment
You asked, and I listened! I’m excited to share the program with you—a powerful blend of Korey Rowe’s fitness expertise and my medical and nutrition insights.
By the end of this experiment, you’ll…
Have a clear understanding of fitness, nutrition, and how they impact your overall health
Reduce pain caused by weakness and redefine your chronological age
Develop sustainable habits that last beyond the 8 weeks
Go from being under-muscled to being stronger and more agile.
What you’ll be doing during the 8 weeks
Week
Pre-Challenge – How to prepare!
Week
Building a Routine
Week
Strength & Stamina – Find Your Power
Week
Fuel Your Body
Week
Consistency is Key – Stay on Track
Week
Push Past Limits – Challenge Yourself
Week
Recovery & Balance – Restore and Recharge
Week
Elevate Your Game – Take It Up a Notch
Week
The Final Push – Finish Strong
From Korey Rowe
A smart & distinctive fitness plan
From dr. Jen Ashton
Daily meal plans/recipes & weekly nutritional science plans
Live Q&A with Dr.Jen Ashton & Korey Rowe
Exclusive weekly video content and downloadable PDFs
Access to a supportive community for accountability and motivation
You are a beginner looking for a safe & effective program
You are bored with your current workout routine
You feel overwhelmed by too much fitness advice that is often extreme
You are busy and need a flexible, guided plan
You are looking for a quick fix or shortcut
You aren’t ready to commit to change
You aren’t interested in learning about fitness and nutrition
You expect results without putting in effort and working hard.
There are so many health and wellness programs out there. What makes this one different?
There are plenty of well-credentialed and knowledgeable fitness experts—I learn from them too! It’s not about one approach being right and another being wrong; it’s about finding a program that aligns with you and your goals.
A program designed for elite athletes or for women aiming for a specific physique is going to be very different from one created for a woman over 50 who wants to be fit, strong, powerful, sexy, and feminine. There’s no single “right way” to exercise—the best program is the one that works for your life.
This experiment is about options as much as it is about approach. It’s about curiosity—discovering what you’re capable of when you fully commit. This is the same program I personally followed as a menopausal woman, wife, and mom—tested in real life and endorsed by a doctor and nutritionist.
What is the basic nutritional philosophy of the program?
This program takes a holistic approach to nutrition, movement, and overall wellness. It’s not just about what you eat—it’s about how you fuel your body, how you recover, and how you care for yourself.
The foundation is: High protein, High fiber, 1400 calories per day, Largely (but not entirely) plant-based.
Protein and calorie targets are weight-based calculations, so this plan is a flexible framework, not a strict regimen. Sleep, stress management, and recovery are just as important as food and exercise for optimal results.
I have food allergies or dietary restrictions (vegan, kosher, pescatarian, gluten-free). Can I follow this nutritional plan?
Yes! The plan is designed to be flexible and adaptable to accommodate food allergies and dietary preferences. Any protein can be swapped for a similar alternative that fits your lifestyle, and meals can be adjusted to ensure they work for you.
Do I have to follow the full nutritional program to see results? What if I have to travel or attend events?
Results vary from person to person, and this program is meant to be flexible—life happens! Each week introduces a new challenge and theme—if you like it, keep going! If not, it’s just one week. If you really don’t like a challenge, aim to meet the calorie, protein, and fiber goals instead.
If you’re traveling or have social events, don’t stress—just do your best and pick up where you left off. This plan is designed to be sustainable, not restrictive.
How important are the wellness practices?
Very. This is a Wellness Experiment, not just a fitness program. It’s based on the connection between how we eat, how we move, and how we take care of ourselves overall. That means nutrition and exercise are just part of the equation—sleep, stress management, and self-care are just as important.
I’m over 60 — can I still join the Wellness Experiment
Absolutely! We have members ranging from 25 to 80+ who are enrolled and loving it. The Wellness Experiment is designed to be accessible and adaptable for all ages and fitness levels. Workouts include modifications to help meet you where you are, and the focus is on building sustainable, feel-good habits. As with any new fitness program, it’s always a good idea to check with your doctor before starting — but we’d love to have you join us!
What if this program is too hard for me?
Aside from medical limitations, this program is meant to be challenging—it’s designed to push you out of your comfort zone and help you build strength, endurance, and confidence. That said, everyone progresses at their own pace. If something feels too difficult, modify the movement while keeping the intensity. The goal is progress, not perfection.
I personally found this harder than any workout I’ve ever done, and I started it at 55 years old. But the sense of accomplishment you’ll feel from completing something so challenging is incredible. As the saying goes: “If you want something you’ve never had before, you have to be willing to do something you’ve never done before.”
Do I need a gym or specific equipment for these workouts?
For the 8-week experiment, you’ll need: Dumbbells (2.5–20/25 lbs.) and an exercise mat.
Future workouts may include gym equipment, but this program is designed to be done at home with minimal equipment.
How long do the workouts take?
Workouts range from 45–90 minutes: Weeks 1-8: 45–60 minutes, Beyond 8 weeks: 60–90 minutes. The program progresses over time, so workouts gradually increase in duration and intensity.
What makes Korey Rowe’s training method different?
Korey’s method is not just about traditional strength training—his approach incorporates: Unilateral training (improving balance and strength on each side of the body), Polarized training (balancing intensity to maximize performance), Progressive load cycles (gradually increasing weight and intensity), and Full-body movements (functional exercises that translate to real-world strength).
You won’t find basic bicep curls here—these workouts are challenging, functional, and designed for results.
What is your refund policy?
The membership fee is non-refundable. Pricing it at less than $1 a day was intentional—I wanted to make this accessible while delivering a high-quality, science-backed program. Most fitness and wellness memberships cost significantly more, but I believe there’s no greater investment than your health.
Everyone can find 99 cents a day to invest in themselves—you deserve this!
Is the $59 for the full 8 weeks?
Yes! It’s a one-time payment of $59 for the full 8-week program, and you’ll have access to all the content for 12 weeks. There are no recurring fees. We’re also working on building the program beyond 8 weeks — more coming soon!
Does this program include modifications for people with injuries or medical conditions?
We’ve integrated modification demos with Korey throughout the workouts to help you adjust movements based on what works for you. The Wellness Experiment is about doing your best, listening to your body, and making it your own. As with any new fitness program, it’s always a good idea to check with your doctor before starting.
What if I miss a workout or need to pause the experiment?
Life happens—whether it’s travel, illness, or just a busy week. If you miss a workout, don’t stress or try to double up. Each week includes a built-in rest day, so simply treat the missed day as your rest day and keep going.And remember: The Wellness Experiment is built on three pillars—fitness, nutrition, and wellness. Even if you can’t work out, you can still follow the other two. Do what you can, and ease back in when you’re ready.You’ll also have access to all key materials for 12 weeks, giving you the flexibility to go at your own pace and maintain your progress, even if life throws you a curveball.
How is the Ajenda program structured, and what can I expect each week?
The Wellness Experiment is a journey designed to help you build lasting habits across nutrition, fitness, and overall health. Each week includes expert-led strength training with Korey Rowe, a science-backed nutrition and supplementation plan, and live Q&A sessions with Dr. Jen Ashton and Korey. You’ll get exclusive weekly video content, downloadable PDFs to keep you on track, and access to a supportive community for 24/7 motivation and accountability.
I haven't exercised in years—will I be able to keep up?
Absolutely! The 8-Week Wellness Experiment is designed to be adaptable for all fitness levels. Whether you're starting fresh or getting back into a routine after years away, modifications are available to help you progress at your own pace.
What if I have food sensitivities or dietary restrictions?
We’ve got you covered! The 8-Week Wellness Experiment is designed to be flexible, so you can tailor it to your unique needs. Whether you have food sensitivities, dietary restrictions, or specific preferences, there are adaptable meal suggestions and guidance to help you make choices that work for you—without feeling restricted. Your wellness journey should feel good and work for your lifestyle!